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The Michael Eilertsen Portrait



Michael Eilertsen
Artist: Taf [Tafadzwa Mukwashi]
Oil on canvas
406mm x 508mm
Michael Eilertsen, the young and passionate entrepreneur behind LIVEOUTLOUD, is the man in the 22nd portrait of Facing a Century by the artist Taf [Tafadzwa Mukwashi]. The portrait is a textured, oil on box canvas, Pop Art painting in lamp black and white.

Michael’s entrepreneurial activities had the humble beginnings of a road-side mobile stand from which he sold muffins and cappuccinos. In 2008, the dreamer and challenge seeker came up with the idea of creating a ground-breaking luxury magazine. At a time when the digital era has seemingly heralded the end of print media, the launch of LIVEOUTLOUD magazine was a bold move. Michael, however, firmly believes that in business as in poker, the key to success lies in not only having a good idea but in having the courage to take the necessary risks, risking it all if need be and in throwing every part of your being behind your vision. Under the driven leadership of Michael Eilertsen, LIVEOUTLOUD magazine is not only surviving the digital age, but is thriving and steadily growing. The publication is distributed throughout many luxury locations across South Africa and leading bookshops and targets ‘larger than life’ individuals who are ‘never satisfied by the ordinary’ and who share the mindset behind LIVEOUTLOUDmarching to the beat of the drum of your own making.

Recently, Michael has grown LIVEOUTLOUD to include LIVEOUTLOUD Events (which is positioning itself to become the industry leader in specialized launches and events in the local and international brand market) and TRAVELOUTLOUD. He is also spearheading the launch in September 2012 of THE CHAIRMAN’S CLUB – an initiative in collaboration with LoveLife that will see 100 of South Africa’s business leaders and greatest minds coming together to find effective and sustainable solutions to some of the nation’s socio-economic problems.

In contemplating the journey that has led him to where he is today, Michael Eilertsen says, “I have worked impossible hours, dropped balls and lost friendships…but I have learnt how deep my character goes. What I do best is taking that first step. I have taken enough ‘first steps’ now to know that the only thing that can ever stand in the way of anyone’s potential, is themselves.”

Thank you, Michael Eilertsen, for becoming a part of the Journey!.
[Many thanks to Candice Otto and Mena Dos Santos!]

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